District power grid public WeChat account

What is a WeChat official account?

It is also called LOCAL/DOMESTIC WeChat Official Account, in opposition with a OVERSEAS WeChat Official account. The public account is registered via WeChat Open Platform where all WeChat properties (Official Accounts, Mini Programs) of a company are sitting. Here is a break-down of the cost to set-up and then run a WeChat Official Account

How to evaluate the operation of WeChat public number?

The official account can be used to evaluate the operation of WeChat public number from different angles. of headlines. The attention reflects the public number's attention through the fans' situation. The diligence reflects the effort the enterprise's official account through the quantity of articles published.

How do Chinese government agencies use WeChat to deliver public services?

To read the full-text of this research, you can request a copy directly from the authors. WeChat official accounts have been increasingly adopted by Chinese government agencies to deliver public services, in response to the “Internet + Public Service” reformation.

Is WeChat brand registration mandatory?

It is not mandatory but highly recommended to avoid organic search traffic hijacking. Detailed WeChat brand registration procedure here. – The bank account name must match the name on the Chinese business license. – Wechat will ask this account to transfer some money to their official bank account for verification usage.

What are the different types of WeChat Official accounts?

There are three types of WeChat Official Accounts users can choose from - Service Accounts, Subscription Accounts and Enterprise Accounts (there are also Mini Programmes which we will discuss in a separate blog post). Companies looking to build their brand presence and reach their target audience tend to use Service and Subscription Accounts.

Why do enterprises launch WeChat official account?

The steady development of platform and the multidimensional transformation of functions attract various enterprises to launch WeChat official account, and play different roles in issuing official account information and directly interacting with customers according to their functional positioning.