About How is the Radio and Television Network WeChat platform
Drawing on the results of the analysis of technical documentation, business reports, as well as observations and interviews, we first present WeChat as both a platform and an infrastructure, and then we contextualize WeChat in the history of ICT infrastructure and the development of the internet in China.
Drawing on the results of the analysis of technical documentation, business reports, as well as observations and interviews, we first present WeChat as both a platform and an infrastructure, and then we contextualize WeChat in the history of ICT infrastructure and the development of the internet in China.
Drawing from theories of organisation ecology and strategic exploitation/exploration, this paper identifies three strategies that media outlets adopted: borrowing other media outlets’ content to form news flow networks, exploiting existing news production routines and exploring new forms of content creation by incorporating social media sources.
Since the launch of “@CCTV NEWS” Weibo, WeChat and APP, CCTV news center gradually established an integrated new media platform allowing the share of resources and advantages within the platform, while operating with specialized approaches.
In China, the rise of home-grown social media has changed the situation. With 600 million users, Wechat is the most popular social media app in China. Its public accounts are used as multi-media platforms where users can engage in independent discussions on public affairs.
Owned by Tencent Holdings, WeChat has evolved from a simple social media application used to chat and share photos into a behemoth of a platform offering everything from peer-to-peer payments, taxi hailing, movie tickets, airline tickets, and most recently, no hassle loans. It has pioneered the messaging-as-a-platform business model, monetizing .
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6 FAQs about [How is the Radio and Television Network WeChat platform ]
Does WeChat reach conventional media in China?
The second, “WeChat reaches audiences conventional media in China cannot” can be found here. Flourishing social media platforms like WeChat are changing journalism in China. In place of legacy media companies, independent influencers called Key Opinion Leaders, or KOLs, are attracting both attention and money.
Is WeChat a platform or an infrastructure?
Drawing on the results of the analysis of technical documentation, business reports, as well as observations and interviews, we first present WeChat as both a platform and an infrastructure, and then we contextualize WeChat in the history of ICT infrastructure and the development of the internet in China.
Is the WeChat platform model shaped by techno-nationalist media regulations?
Moreover, our findings show that the infrastructuralization of the WeChat platform model in China is shaped by markedly techno-nationalist media regulations and an increasingly overt cyber-sovereignty agenda.
Is WeChat an example of a non-Western Digital Media Service?
Through the case study of the Chinese social media application, WeChat, we argue that WeChat is an example of a non-Western digital media service that owes its success first to its platformization and then to the infrastructuralization of its platform model.
How does WeChat work?
WeChat allows users to like and repost content across different communicative networks enabled by the app, as well as to comment on other users’ profiles or posts. It also allows users to respond to comments and vote either within the app or on the web extending beyond the app.
Why is WeChat so popular in China?
With over 8 million public accounts, Wechat has now become a major source for Chinese people to look for news and information. This paper looks at the ‘likes’ of the audiences by classifying and analysing 300 popular articles from the Wechat public account of China’s state media CCTV and of an example from the commercial media, The Global Times.
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